Enterprise Web • Client: Nova Retail Group
Global E-Commerce Platform Modernization
Complete re-engineering of a multi-brand retail portal achieving 98 Lighthouse performance score and 45% increase in mobile conversions.
Key Result: Mobile conversion rate increased by 45%; page load times dropped to sub-600ms globally.
The Technical Challenge
Slow load times of 4.5+ seconds and frequent cart abandonment on mobile devices.
The Engineering Solution
Rebuilt the presentation layer with modern glassmorphism design tokens, lazy-loaded responsive media, OPcache optimization, and edge CDN distribution.